I have several items to share with you this month including news about email, "Bacn" and your toothbrush. I read an article in MATR's newsletter about future email challenges. It warned, "Permission-based communication is a whole new thing - exciting and important.....But for companies that have become accustomed to being able to interact with customers using email -- those days are numbered." The author said that he already has clients that will only interact via Twitter or Facebook. The author warned that one-size-fits all days of email is going to be a thing of the past. That, my friends, is very frightening to me. How would I keep track of all of you?
In another article from MATR, I read about "bacn". Bacn is defined as “Impersonal e-mail messages that are nearly as annoying as spam but that you have chosen to receive: alerts, newsletters, automated reminders and the like.” Now...none of you would ever, ever consider your MEDA newsletter "bacn" would you?
Finally, to reward those of you that have read thus far, here is a cool website I came across. I actually use it and it has produced a little bacn (upon my request) but no spam. The website is http://www.dontforgetyourtoothbrush.com and is terrific for getting ready for a trip - whether for business or pleasure. Why, it even allows you to select from a list to pack for your dog. These are indeed the dog days of summer.